Ep. 37: How Fraupow is improving breastfeeding support for new mothers

Sunita Boyes, mama of one and Founder and CEO of the breastfeeding brand Fraupow, is our special guest on the podcast this week.

Fraupow is a breastfeeding support company which designs and develops breastfeeding pumps. Their wearable breast pump has won Best Breast Pump 2021 and Best Wearable Pump 2022.

Born and raised in London, Sunita now lives in Switzerland with her husband and four year old daughter. It was her experience of new motherhood and breastfeeding which motivated her to setup Fraupow in 2020. In this episode we talk about the importance of breastfeeding support and specifically what Fraupow are doing to step up and offer much-needed support to new mamas. Sunita also opens up about her own breastfeeding challenges and how it spurred her on to help other news mothers who may also be struggling.

Sunita reflects: “80% of women quit breastfeeding before they truly want to. Education, support and community are all key to helping a person breastfeed successfully. I don’t want new mums to be blind-sided by breastfeeding like I was.”

Sunita also announces the new breastfeeding telehealth support service for Fraupow customers – which consists of three 1-2-1 breastfeeding support sessions with a midwife. They also hope to increase the number of Fraupow feedings spots in public spaces across the UK this year.

You can find our more about our podcast sponsors Fraupow on their website fraupow.com.