Boots baby formula ads on Google broke rules, says UK watchdog

Nutrition for infant in a plastic bottle. Concept of newborns, motherhood, care, lifestyle.

By Joanna Partridge Online adverts for Boots for four infant formula products broke UK advertising rules designed to protect breastfeeding, the advertising watchdog has found. The Advertising Standards Authority (ASA) made the ruling in response to a complaint that the health and beauty retailer’s infant formula products had been advertised on Google. Promotions for baby formula for use from […]

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