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About boobingit

Boobingit is your online breastfeeding magazine. It’s for chest/breastfeeders everywhere, no matter what stage of the journey you’re on – thinking about it, struggling with it, loving it…you get it. 

Founded in 2020 by breastfeeding mama Ruth Maguire, boobingit it has grown to become a single space for breastfeeding information, advice, and real-life stories. Thanks to a team of expert contributors and knowledgeable parents, boobingit delivers high-quality and relatable content on all things breastfeeding each and every day. It’s our aim to inform, inspire and empower you as you navigate your own feeding journey. 

Boobingit is also home to the UK’s first breastfeeding podcast and in 2021 we published a boobingit book ‘Breastfeeding for Beginners‘, written by our founder Ruth Maguire.

We’d love for you to join the boobingit community. Let’s all learn from one another and raise each other up. Afterall, we’re all just ‘boobingit’.

Boobingit founder Ruth Maguire with her son

Boobingit definition 

[informal phrase]

– a person who is providing breastmilk to their child by whatever means necessary. They don’t have all the answers, they are taking each day as it comes and doing what feels right for them and their child. They want support, not judgment.

“Wow, I can’t believe I’m still breastfeeding my daughter at 24 months old after all the challenges we faced, I’m totally #boobingit.”

“When you’ve just parked the car to go shopping but the baby won’t stop crying. #Boobingit in the car it is then!”

“Is there anything breastfeeding doesn’t fix? Grazed knee? Boob. Teething? Boob. Cold and cranky? Boob. #boobingit like a boss.

“Pump, feed, sleep, repeat. #boobingit”

If you’re #boobingit, tag us in your social posts.


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Breastfeeding for Beginners – Latches, letdowns & leaky boobs

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