Formula marketing, Lactation Consultants & the rise of the “Code Blind Epidemic”
One of the driving forces behind the success of the IBCLC as a social media “health-fluencer” is the perceived authenticity we bring to the table. Unlike in a clinic setting, in the digital space, we can present a more relatable and unfiltered version of ourselves, especially if we are also moms who have #beenthere! This authenticity resonates with […]
