Petrina O'Halloran is founder of Mama's Boobie Box, a breastfeeding gifts and products business. She is a mum of two girls and is a passionate advocate for breastfeeding. She regularly contributes to local radio station Clare FM, highlighting women issues. She has contributed to many media outlets about breastfeeding in Ireland and shared her own experiences. She has recently launched an uplift campaign in Ireland to lobby the government, to extend maternity leave from 6 months to 12 months.