In celebration of World Breastfeeding Week 2025, we’re excited to announce a special Instagram Live Series hosted by Boobingit and proudly sponsored by Ardo, creators of award-winning breast pumps and breastfeeding accessories.
This year’s theme is #PrioritiseBreastfeeding, with a global focus on climate change and sustainability. We’ll be highlighting the role breastfeeding plays in building a healthier future – while bringing you practical guidance, inspiring conversations, and expert tips to support your journey, wherever you are.
What to expect
Throughout the week, founder Ruth Maguire will be joined by expert guests and breastfeeding advocates to talk about everything from laid-back feeding and tongue-tie, to fitness and feeding beyond the newborn stage. Whether you’re preparing for birth, navigating early challenges, or feeding a toddler — there’s something for everyone.
Whether you’re preparing for birth, navigating early challenges, or feeding a toddler — there’s something for everyone.
Instagram Live Schedule:
1. Laid-Back Breastfeeding: A Gentle Guide
Friday 1st August at 9am BST
With Hannah Croft IBCLC
An introduction to biological nurturing and why this instinctive feeding position can make breastfeeding easier for parents and babies alike.
2. Breastfeeding Challenges & Tongue-Tie: A Conversation
Friday 1st August at 12pm BST
With Dr. Sharon Silberstein
Understanding the signs, symptoms, and management of tongue-tie — and how to advocate for assessment and support.
3. Breastfeeding After the Newborn Stage: Guidance & Encouragement
Monday 4th August at 10am BST
With Dr. Lyndsey Hookway
What happens when you move beyond the early weeks? A conversation about nursing older babies, sleep, boundaries, and finding your rhythm.
4. Strong as a Breastfeeding Mama: Fitness Tips & Body Confidence
Tuesday 5th August at 11.30am BST
With Sylvia Diaz (Fitness & Health Coach and Nutritionist)
Real talk about body changes, staying strong, and how to move your body in a way that supports both your physical and emotional wellbeing.
5. Mouths to Feed: Breastfeeding, Music & Motherhood
Tuesday 5th August at 3pm BST
With country music singer Emily Rose
Emily shares the inspiration behind her new song “Mouths to Feed”, discusses her breastfeeding journey – including exclusive pumping – and how she found confidence feeding in public.
6. Tiny But Mighty: Breastfeeding Support for Premature Babies
Wednesday 6th August, 11am BST
With Kate Lynn from Tiny Life
How one Northern Ireland charity supports families through early births, NICU, and establishing breastfeeding against the odds.
Each event will also feature a short segment with Lauren from Ardo, sharing helpful product tips and parent support resources from Ardo’s award-winning range.
How to join in
Follow us over on @boobingit and tune in live on Instagram during World Breastfeeding Week! All sessions will be saved to our IGTV so you can catch up at any time.
