boobingit goes live for World Breastfeeding Week 2023!

We are excited to announce that boobingit will be running a series of Live Streams for World Breastfeeding Week 2023 (1-7 August).

Over the course of the week our founder Ruth will be speaking with various special guests about breastfeeding topics that matter most to you. Our World Breastfeeding Week Lives are in association with Pippeta – who will be giving you all the chance to win their award-winning wearable hands-free breast pump!

What is World Breastfeeding Week?

World Breastfeeding Week is a yearly worldwide campaign organised by the World Alliance for Breastfeeding Action (WABA). Each year has its own theme and for 2023 it is ‘ Enabling Breastfeeding’.

The focus of this year’s campaign will be on breastfeeding and returning to work/employment – the challenges that parents face and what more can be done to support and enable people to continue breastfeeding whilst going back to work.

Join us for a series of Live Stream Events

To mark World Breastfeeding Week we’ll be hosting interviews with top guests over the course of the week on our Instagram account here. We’ll be talking about a different breastfeeding topic each day – from breastfeeding a baby with relux/allergies to tips for breastfeeding in public. We’ll be delving deep and having honest discussions with our special guests.

Boobingit’s Live Streams for World Breastfeeding Week are proudly sponsored by the award-winning breastfeeding brand Pippeta. Their range of breastfeeding accessories includes an award-winning wearable breast pump and their new silver nip cups which help soothe and heal sore nips when breastfeeding. Tune in every day for a chance to win a breast pump courtesy of Pippeta!

Join boobingit founder Ruth from Tuesday 1st August to Monday 7 August for Live Streams on Instagram.

1. Helping breastfed babies gain weight

Tuesday 1st August

Maria Myres is the lactation consultant for the breast pump brand Pippeta and is always on hand to help new mamas succeed on their breastfeeding journey – providing both online and offline help.

In this live stream Maria will look at newborn baby weight struggles and the initial steps to take when faced with a breastfed baby who is losing too much weight. She will also look at how mothers and their partners can properly advocate for good breastfeeding support when faced with early issues in their feeding journey.

You can follow Maria on Instagram @mypippeta.

Mark your calendar for Tuesday 1st August and join us on Instagram at 8pm GMT

2. Breastfeeding a baby with reflux / allergies

Join Alice Lucken IBCLC on Wednesday 2nd August

Alice Lucken from Baby Et Al is an infant feeding specialist and Lactation Consultant, specialising in supporting families with unsettled babies and infant feeding challenges.

Alice will let us know what signs and symptoms to look out for if a baby has reflux/colic. She’ll explain the steps to take if we suspect our baby has an allergy. She’ll also share her best bits of advice for having a successful feeding journey when breastfeeding an unsettled baby.

You can follow Alice on Instagram @babyetaluk.

Mark your calendar for Wednesday 2nd August and join us on Instagram at 8pm GMT

3. How partners can support breastfeeding

Join Gordon from Mantenatal on Thursday 3rd August

Gordon is the owner and founder of MANtenatal, providing online coaching for new dads and their services are approved by the NHS and Midwives from across the world.

Many people worry about how best they can support their breastfeeding partner – and sometimes they can feel at a loss as to what to do to really help. Gordon will give us lots of practical tips and rewarding ways in which we can support our breastfeeding partner – and bond with baby too!

You can follow Gordon on Instagram @mantenatal.

Mark your calendar for Thursday 3rd August and join us on Instagram at 8pm GMT.

4. Returning to work when breastfeeding

Join Maria Myres IBCLC on Friday 4th August

Maria Myres is the lactation consultant for the breast pump brand Pippeta and is always on hand to help new mamas succeed on their breastfeeding journey – providing both online and offline help.

For many breastfeeding mamas, the prospect of returning to work can feel incredibly daunting. Maria is going to share lots of helpful advice and information with us to help take some of the fear away, and make the transition to work as stress-free as possible.

You can follow Maria on Instagram @mypippeta.

Mark your calendar for Friday 4th August and join us on Instagram at 8pm GMT.

5. Breastfeeding in public with confidence

Join twin mama Jade Ticer on Monday 7th August

Jade Ticer is mama to twin girls who are almost 2 years old, and together with her husband they are a travel loving family. Jade has been honest about the fact it was hard for her to confidently breastfeed in public in the beginning – but over time she grew in confidence and in her abilities.

We know that the topic of breastfeeding in public continues to be a problematic one for lots of people. Jade will be sharing with us her top tips for feeding when out and about – and how you too can become a confident badass breastfeeder!

You can follow Jade on Instagram @jadeticer_twinmama

Mark your calendar for Monday 7th August and join us on Instagram at 8pm GMT.

You could win the Pippeta wearable breast pump

Tune in to our Live Stream Events every day to hear how you can win the award-winning Pippeta wearable hands-free breast pump!

Make sure you are following boobingit on Instagram, Facebook and Twitter to join in with all our World Breastfeeding Week initiatives.