The International Confederation of Midwives (ICM) has reaffirmed its stance on the ethical responsibilities of midwives in supporting breastfeeding by advocating adherence to the International
By Joanna Partridge Online adverts for Boots for four infant formula products broke UK advertising rules designed to protect breastfeeding, the advertising watchdog has found. The Advertising Standards
The World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) are hosting the first Global Congress on the implementation of the International Code
The formula milk industry’s marketing tactics are exploitative and urgent clampdowns are needed to tackle misleading claims and political interference, according to a new three-paper
South African researchers have just published an article in the Global Health Action journal entitled Exploring Women’s Exposure to Marketing of Commercial Formula Products: A
More than half of parents and pregnant women (51 per cent) surveyed for a new WHO/UNICEF report say they have been targeted with marketing from
The subtle undermining of breastfeeding has been used by formula companies and manufacturers of bottle-feeding equipment since formula was invented. It’s not a new tactic.
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