From Struggle to Success: How the Flipple Technique Can Help with Breastfeeding Challenges

Breastfeeding is a natural process, but it can often come with its set of challenges. Many new mothers find themselves struggling with painful latches, low milk supply, or a fussy baby who has difficulty feeding. One technique that has proven to be a game-changer for many breastfeeding mothers is the flipple technique. In this article, we’ll explore what the flipple technique is, how it can help overcome common breastfeeding issues, and provide a step-by-step guide to mastering it.

Understanding the Flipple Technique

The flipple technique, also known as the exaggerated latch or asymmetrical latch technique, is designed to help infants latch more effectively onto the breast. This method encourages a deeper latch by altering the angle at which the baby attaches to the breast, thereby reducing nipple pain and improving milk transfer.

The flipple technique, also known as the exaggerated latch or asymmetrical latch technique, is designed to help infants latch more effectively onto the breast.

Benefits of the Flipple Technique

1. Improved Latch

One of the primary benefits of the flipple technique is that it helps achieve a deeper latch. A shallow latch is often the culprit behind sore, cracked nipples and insufficient milk intake for the baby. By ensuring the baby takes more of the breast tissue into their mouth, the flipple technique promotes a more comfortable and effective breastfeeding experience.

2. Reduced Nipple Pain

Painful breastfeeding can be a significant deterrent for new mothers. The flipple technique helps alleviate this pain by ensuring that the baby’s mouth is positioned correctly on the breast. This reduces the pressure on the nipples and prevents them from becoming sore and damaged.

3. Enhanced Milk Transfer

A proper latch facilitated by the flipple technique can improve milk transfer, ensuring that the baby gets enough milk during each feeding session. This is particularly beneficial for mothers who are concerned about their baby’s weight gain or milk supply.

4. Increased Confidence for Mothers

Successfully implementing the flipple technique can boost a mother’s confidence in her ability to breastfeed. Knowing that there is a reliable method to address latch issues can reduce stress and make the breastfeeding journey more enjoyable.

How to Master the Flipple Technique: A Step-by-Step Guide

Step 1: Position Yourself Comfortably

Before starting, ensure you are in a comfortable position. Use a breastfeeding pillow if needed to support your baby and help bring them to the right height.

Step 2: Support Your Breast

With one hand, support your breast using the C-hold (thumb on top and fingers underneath). This will help guide your nipple towards your baby’s mouth.

Step 3: Encourage a Wide Mouth

Gently touch your baby’s lips with your nipple to encourage them to open their mouth wide. This is similar to how you would tickle their lips with the nipple in traditional latching techniques.

Step 4: Use the Flipple Motion

When your baby’s mouth is wide open, flip the nipple upwards and quickly bring the baby onto the breast. The goal is to have the baby’s lower jaw contact the breast first, allowing a deeper latch. The nipple should aim towards the roof of the baby’s mouth.

Step 5: Check the Latch

Ensure that your baby has a large portion of the areola in their mouth, not just the nipple. Their chin should be touching the breast, and their nose should be free for easy breathing.

Step 6: Adjust if Necessary

If you experience pain or your baby seems frustrated, gently break the suction with your finger and try again. It may take a few attempts to get the perfect latch.

Real-Life Success Stories

Many mothers have found the flipple technique to be a turning point in their breastfeeding journey. Mama of one Jess Stevens (pictured above), shared, “I found comfort in the rugby hold position and using the flipple technique. Soon my nipples healed.”

Additional Tips for Breastfeeding Success

  • Consult a Lactation Expert: If you’re struggling with breastfeeding, don’t hesitate to seek help from a lactation consultant. They can provide personalised guidance and support.
  • Stay Hydrated and Nourished: Your diet can affect your milk supply. Ensure you’re drinking plenty of water and eating a balanced diet.
  • Practice Skin-to-Skin Contact: This can help stimulate your milk supply and strengthen the bond with your baby.


The flipple technique is a valuable tool for any breastfeeding mother facing latch issues. By promoting a deeper latch, reducing nipple pain, and improving milk transfer, it can transform your breastfeeding experience from a struggle to a success. Remember, patience and practice are key. With time, you and your baby will find your rhythm and enjoy the many benefits of a successful breastfeeding journey.

For more tips and support, signup to and join our community of breastfeeding mothers sharing their experiences and advice.

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