In a special episode of the Boobingit Podcast, we sit down with Ashley James—TV presenter, broadcaster, DJ, and mum-of-two—to talk about the judgment parents face when it comes to feeding choices and why it’s time for change.
Ashley first rose to fame on Made in Chelsea and has since built a successful career in broadcasting, regularly appearing on shows like This Morning and Good Morning Britain. As a passionate advocate for body confidence, mental health, and parenting rights, she has used her platform to speak openly about the realities of motherhood—including the highs and lows of breastfeeding.
In this episode, we dive into the findings of a new report from MAM, which surveyed 1,000 British parents. The report found that 63% of parents face intense criticism in early parenthood – 17% for their baby’s public behaviour, 16% for feeding choices, and a growing 15% for using a dummy.
Ashley shares her own experience with mum-shaming and online backlash, and we discuss why feeding choices—especially breastfeeding—continue to be such a divisive topic.
We also explore:
“That critique and shame that was placed on me for breastfeeding was actually exactly the same shame and sexualisation that was placed on me as a teenage girl. It is the hyper-sexualisation of the female body that is the problem.”
Ashley James
This episode is a must-listen for anyone who has ever felt criticised or unsupported in their feeding journey. Listen below or on any of your preferred podcast platforms.
Within this episode, host Ruth takes the opportunity to speak about The Nourish Consultancy and how she is helping business and organisations create breastfeeding-friendly workplaces. Want to find out more? Visit thenourishconsultancy.com.
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